Editorial & Fashion
Professional makeup for editorials, campaigns, portfolios and creative productions
Editorial makeup is created to communicate an idea, reinforce an aesthetic and work effectively in photography, video or production settings.
Each look is developed according to the visual concept, styling, lighting, model, creative direction and final objective of the image.
This service is suitable for fashion editorials, campaigns, lookbooks, portfolios, beauty productions, advertising, branded content and creative projects.
Request a Quote or Send a Brief
What type of content is it suitable for?
This service is designed for creative productions where makeup is part of the aesthetic, visual narrative and final image result.
Fashion editorials
Makeup adapted to the concept, styling, lighting and visual narrative of each editorial.
Campaigns and advertising
Professional looks for brand, product, fashion, beauty, lifestyle or commercial campaigns.
Beauty e close-up
Makeup designed for detail, skin texture, colour, finish and high-definition photography.
Lookbooks and portfolios
A service suitable for brands, models, photographers and creatives who need a consistent and professional image.
Video productions
Makeup adapted to continuous lighting, movement, recording duration and high-definition filming.
Creative projects
Artistic, conceptual or experimental looks developed in collaboration with the production team.
What the service may include
Editorial and fashion makeup requires a personalised, technical and visual approach. Each production has a different intention, so the service is adapted to the brief, available time, team, models and intended final result.
Analysis of the concept, visual references, moodboard, styling, lighting and production objectives.
Development of makeup adapted to the face, model, wardrobe, environment and visual narrative.
Careful skin work focused on texture, luminosity and finish for photography or video.
Touch-ups and small adaptations throughout the session according to lighting, styling, poses or framing.
Possibility to create natural, sophisticated, graphic, colourful, conceptual or more experimental looks.
When required, the service can be coordinated with hairstyling or the hair team.
Working alongside the creative team
In an editorial or fashion production, makeup does not exist in isolation. It should work in harmony with photography, styling, hair, lighting, creative direction, set design and the objective of the brand or publication.
The work is developed in collaboration with photographers, stylists, models, agencies, production companies, brands and creative teams, ensuring visual consistency from the beginning to the end of the session.
Prior communication is essential to align references, define requirements and prepare the production more efficiently.
- Moodboard interpretation
- Adaptation to styling
- Coordination with photography
- Adjustment to lighting
- On-set touch-ups
- Creative flexibility
Designed for photography, video and high definition
The camera highlights texture, shine, colour, symmetry and details that are not always visible in person.
The makeup is designed to work with flashes, continuous lighting, natural light, close-ups and high-definition filming.
The choice of products, textures and intensity is adapted according to framing, lens, lighting and the purpose of the image.
Suitable for:
- fashion photography
- beauty photography
- advertising
- reels and digital content
- brand videos
- studio editorials
- outdoor productions
- covers and publications
How it works
Send the Brief
Please share the type of production, date, location, number of models, visual references and estimated duration.
Personalised Proposal
Availability, travel, production time, look complexity and touch-up requirements are reviewed.
Define the Concept
Style, references, makeup type, skin requirements, hair, touch-ups and logistics are aligned.
Preparation on the Day
The makeup is done at the agreed location, with on-set support, adjustments and attention to the final image result.
Editorial, beauty and fashion
A selection of work where makeup is part of the visual concept, aesthetic and narrative of the image.
What should you send when requesting a quote?
For a more accurate proposal, please send whenever possible:
- type of production
- date and location
- estimated duration
- number of models
- number of looks
- visual references or moodboard
- team involved
- need for on-set touch-ups
- whether there will be photography, video or both
- whether hairstyling is also required
Clients who trusted Filipa
“Filipa interpreted the concept perfectly and adapted the makeup to the styling and lighting of the shoot.”
“The result was elegant, creative and perfectly aligned with the brand image.”
“She was highly professional on set, attentive to detail and always available for adjustments.”
Frequently Asked Questions about Editorial & Fashion Makeup
Is editorial makeup different from social makeup?
Yes. Editorial makeup is designed around a visual concept, photography, video, styling, lighting, and the production’s objective. It can be natural, beauty, fashion, graphic, or creative.
Do you work with moodboards or briefs?
Yes. Whenever possible, the work is prepared based on visual references, mood boards, styling, creative direction, and production goals.
Can you stay with the production during the session?
Yes. This can be considered as support for minor revisions and adjustments during production, subject to availability and inclusion in the proposal.
Do you do makeup for brand campaigns?
Yes. This service is ideal for fashion, beauty, product, lifestyle, advertising, and branded content campaigns.
Do you work in studio and outdoor settings?
Yes. Makeup can be applied in a studio, outdoors, on set, backstage, or at another agreed-upon location.
Do you also provide hairstyling?
The hairstyling service can be integrated with or coordinated by the hair team, depending on production needs and availability.
Request a proposal for your production
Send the brief, date, location, number of models and type of production to receive a personalised proposal.
The response will be adjusted according to the complexity of the looks, session duration, travel, touch-up requirements and team involved.